Design at Collider is never a separate phase or a separate team. Our designers and engineers work in the same room from the first conversation — which means what gets designed can actually be built, and what gets built reflects the design intent. The result is products that feel considered at every level, from information architecture through interaction detail through production code.This is the environment art direction now operates in.
We cover the full design continuum: research and strategy, product and UX design, visual and UI design, design systems, brand identity, and front-end implementation. For clients engaging our full Technology & Design practice, design and engineering are a single integrated workstream. For clients who need design capability independently, we deliver as a standalone engagement.
User Research & UX Strategy
User Research
User interviews and contextual inquiry
Jobs-to-be-Done (JTBD) framework application for deep customer insight
Usability testing (moderated and unmoderated)
Heuristic evaluation and expert UX review
Behavioral analytics review and session recording analysis
Competitive UX benchmarking and pattern audit
Accessibility audit (WCAG 2.1 AA/AAA)
Surveys and quantitative research design
UX Strategy & Architecture
Information architecture design and content hierarchy
User flow mapping and end-to-end journey design
Task analysis and scenario planning
Navigation design and wayfinding systems
Conversion-oriented UX for acquisition, onboarding, and activation flows
Mobile-first and responsive design strategy
Offline-first UX for emerging market and low-connectivity contexts
Multi-language and RTL layout strategy
Product Definition Support
Feature prioritization frameworks
User story mapping
Functional requirements documentation from a design perspective
Design sprint facilitation
Stakeholder alignment workshops
Product roadmap visualization
Wireframing & Prototyping
Wireframing
Low-fidelity wireframes for rapid concept validation
Mid-fidelity wireframes for stakeholder alignment
Annotated wireframes for developer handoff
Responsive wireframes across breakpoints (mobile, tablet, desktop)
Admin and back-office interface wireframing
Complex data-dense dashboard wireframing
Prototyping
Clickable prototypes for user testing
High-fidelity interactive prototypes for investor and stakeholder presentations
Micro-interaction and animation prototypes
Prototype-to-test pipelines with structured user testing sessions
Rapid iteration based on test findings
Framer prototypes for production-ready web experiences
UI Design
Visual Design
High-fidelity UI design for web, iOS, Android, and desktop
Grid systems and layout architecture
Typography systems and type hierarchy
Color system design with full accessibility compliance
Spacing and density systems
Iconography design and icon library management
Illustration style definition and production
Motion design and animation specification
Dark mode and multi-theme design variants
Empty states, error states, and edge case design
Platform-Specific UI
Consumer app UI — high-engagement, conversion-focused, retention-oriented
Enterprise and admin dashboard UI — data-dense, efficiency-first, information hierarchy
Marketing site and landing page UI — brand expression, conversion optimization
E-commerce and marketplace UI
Fintech and financial product UI — trust signals, clarity, compliance-conscious
Gaming and entertainment interface design
SaaS product UI — onboarding flows, feature discoverability, power user optimization
Responsive & Adaptive Design
Mobile-first design approach across all product types
Adaptive layouts for tablet and desktop
Touch target optimization for mobile
Cross-browser and cross-device design validation
Progressive enhancement for varying device capabilities
Design Systems
Component Library Design
Atomic design methodology — atoms, molecules, organisms, templates, pages
Full component library design and documentation
Interactive component states (default, hover, active, disabled, error, loading)
Compound and composite component design
Figma component architecture with auto-layout and variants
Component documentation with usage guidelines and dos/don'ts
Token-Based Design Systems
Design token architecture (color, typography, spacing, elevation, border radius, motion)
Semantic token layering (primitive → semantic → component)
Multi-theme token systems (light/dark, brand variants)
Token documentation and governance
CSS custom property and Tailwind config alignment
Design-to-code token sync (Style Dictionary, Token Studio)
Design System Governance
Versioning strategy and change management
Multi-team design system contribution frameworks
Storybook integration for design-to-code handoff
Pattern library development and maintenance
Accessibility standards embedded at component level
Design system audits for existing products
Brand Identity & Visual Communication
Brand Strategy
Brand positioning and differentiation strategy
Audience analysis and brand persona definition
Brand architecture for multi-product organizations
Naming consultation and verbal identity
Brand voice and tone guidelines
Competitive brand landscape analysisDesigning for Motion, Not Just Frames
Visual Identity
Logo design and mark development
Brand color palette and typography system
Brand standards and usage guidelines (brand book)
Brand application across digital and print touchpoints
Iconography and illustration style definition
Photography and imagery art direction
Social media visual identity system and templates
Marketing & Communication Design
Marketing site design
Landing page design for acquisition and campaign use
Pitch deck and investor presentation design
Infographic and data visualization design
Email template design
Social media asset design and template systems
Out-of-home and print design where required
Front-End Implementation
Production Web Development
Pixel-accurate implementation of UI designs in React, Vue.js, or Next.js
Tailwind CSS and CSS Modules implementation
Framer-based marketing site and landing page production
Responsive and adaptive layout implementation
CSS animation and transition implementation
Web performance optimization aligned with Core Web Vitals (LCP, CLS, FID)
WCAG 2.1 AA/AAA accessibility implementation
Cross-browser and cross-device QA
Component Development
React component library development
Storybook setup and component documentation
Design token integration (CSS custom properties, Tailwind config)
Headless UI and Radix UI integration
Animation library implementation (Framer Motion, GSAP)
SVG animation and interactive illustration
Design-to-Code Workflow
Figma-to-code handoff processes and tooling
Design QA and implementation review against design specs
Annotation and redline documentation
Asset export optimization (SVG, WebP, AVIF)
Design token export and sync pipelines
Collaborative review cycles between designers and engineers throughout implementation
Design Operations & Tooling
Figma
Component library architecture and governance
Design token management with Token Studio or native Figma variables
Auto-layout and responsive frame design
Prototype and interaction design
Handoff documentation and annotation
Shared library management for multi-team projects
Version history and branch management
Accessibility & Quality
WCAG 2.1 AA/AAA compliance review at design and implementation stages
Color contrast audits across all states and themes
Screen reader and assistive technology compatibility
Keyboard navigation design and implementation
Focus state design
Reduced motion support
Cross-device and cross-browser design validation
Design review and critique processes
Design Audit Services
UX audit of existing products — identifying friction, drop-off points, and usability failures
Visual design audit — inconsistency, accessibility failures, brand drift
Design system audit — component coverage, technical debt, governance gaps
Competitive benchmarking
Prioritized remediation roadmap with effort/impact scoring